Google Ads gives you immediate visibility. You can launch an ad campaign today and start getting clicks and leads within 24–48 hours. It’s predictable and measurable — set a budget (say $100/week), run it for two weeks, look at the results, and adjust. You can pause it anytime, change your targeting, test new headlines — you’re always in control.
That kind of flexibility is hard to beat. You don’t need to wait for months to “rank” or hope Google eventually notices you. You just set up your campaign, run the ads, and start getting traffic.
SEO: Long-Term Game, But Risky If Done Wrong
Now, SEO sounds appealing because it feels like a one-time investment that keeps working for you. Once you rank on Google, you get free traffic — no cost per click, no ongoing ad budget.
But here’s the catch: until you’re on page one, you’re invisible.
Let’s say you’re on page three right now. You hire an SEO agency and they charge you $2,000–$4,000/month. After 3–4 months, maybe you move up to page two — but guess what? You’re still getting zero clicks.
That’s a big investment with no return. Even worse, there’s no guarantee you’ll ever reach page one — and if Google updates its algorithm (which happens multiple times a year), your rankings can drop overnight.
SEO isn’t magic — and many SEO agencies are essentially trying to “hack” or manipulate Google’s algorithm. That’s a dangerous game, especially when Google keeps getting smarter and more strict with each update.