How to Use Instagram Reels for Business Growth
September 9, 2025
Social Media Marketing
Instagram is one of the most powerful platforms for business growth today. With the rise of short-form videos, Instagram Reels has become a game changer. Even Instagram CEO Adam Mosseri has shared in his videos that creators and businesses can grow on Instagram and increase views organically. He explained that there is not just one algorithm for Instagram, but many algorithms and ranking processes that work together to personalize the experience for every user.
This means if you want to grow your business on Instagram, you need to understand how these algorithms work and how Reels can boost your reach. In this blog, I will break down strategies, tips, and insights to help you grow your business using Instagram Reels.
Table of Contents
Why Instagram Reels Matter for Business
Reels are short, entertaining videos that appear in a separate feed and on the Explore page. They are designed to give more visibility to creators and businesses. The biggest benefit of using Reels is that Instagram pushes them to a wider audience, even people who don’t follow you yet.
This gives businesses an amazing opportunity to:
- Reach new customers organically
- Show products or services creatively
- Build brand awareness
- Get more likes, comments, and shares
- Increase sales through engaging content
Unlike normal posts, Reels are favored by Instagram’s system. If your Reel performs well, it can keep getting views for weeks, which means long-term growth for your brand.
Understanding Instagram’s Algorithm
Earlier, Instagram mainly showed content from accounts you followed. But now, the algorithm is smarter. It focuses on what type of content people engage with.
Here’s how the Reels algorithm works in simple words:
- User Behavior: Instagram looks at what people watch, like, comment on, and save. If someone likes travel content, they will see more travel Reels.
- Video Quality: Clear, high-quality videos are given more reach compared to blurry or copied content.
- Originality: Instagram promotes original content. If you simply copy someone else’s Reel without adding value, your reach will be limited.
- Engagement: The more people interact with your Reel (likes, shares, comments, saves), the more Instagram will push it to new viewers.
So, the secret to growth is simple: create original, engaging, and high-quality Reels that people enjoy watching.
Common Mistakes That Stop Growth
Many businesses make mistakes that reduce their reach without realizing it. Some common ones are:
- Posting low-quality videos with poor lighting or unclear sound.
- Using only promotional content instead of mixing value and entertainment.
- Copying trending Reels without adding a unique touch.
- Ignoring captions, hashtags, and descriptions.
- Posting irregularly instead of being consistent.
To grow faster, avoid these mistakes and focus on providing value in every Reel you upload.
Strategies to Grow with Instagram Reels
Here are some simple strategies that can help your business grow with Reels:
- Create Educational Content
People love to learn something new in a short time. Share quick tips, tutorials, or “how-to” videos related to your industry. For example, if you are a bakery, show a quick recipe or decorating hack.
- Show Behind-the-Scenes
Behind-the-scenes content builds trust. Share how you create your product, how your team works, or how you pack orders. This makes your brand feel more human and relatable.
- Jump on Trends but Add Your Twist
Trending songs, challenges, or formats get extra reach. But instead of copying exactly, add your brand’s personality to it. This way, your content looks fresh.
- Use Captions and Hashtags Smartly
Captions help people understand your message better. Use simple language and add a clear call to action. Hashtags also play a role in discovery, so use relevant and trending ones.
- Post Consistently
Consistency is key on Instagram. If you post one Reel in a month, you won’t grow. Aim for at least 3–4 Reels per week. This keeps your profile active and visible.
- Collaborate with Influencers
Partnering with micro-influencers in your niche can bring new followers and customers. Collaboration Reels reach both your audience and theirs.
- Engage with Your Audience
Reply to comments, ask questions in captions, and encourage people to share your Reels. The more interaction, the higher your chances of getting boosted.
Instagram Stories, Shadowban, and Free Resources
Apart from Reels, Stories also play a big role in building your brand. Stories keep your followers engaged daily. If you only rely on Reels, you may get new followers but might not build a strong relationship. Using polls, questions, and stickers in Stories makes your audience more connected to your business.
Some people worry about shadowbans, which means their content is not reaching people. Usually, this happens if you break Instagram’s rules, spam hashtags, or use copied content. To stay safe, always post original and high-quality videos.
The good news is Instagram itself provides free resources like the Creator Lab and Instagram for Business page. These guides share tips, best practices, and even success stories from other businesses. You can learn directly from Instagram about how to grow.
Conclusion
Instagram Reels is not just about entertainment anymore—it is a serious tool for business growth. If you understand the algorithm, avoid common mistakes, and stay consistent, you can reach thousands of new people without spending on ads.
Start with simple Reels: show your products, give quick tips, or share customer reviews. With time, you will learn what your audience enjoys the most. Remember, growth takes effort, but if you keep experimenting and improving, Instagram Reels can help your business grow faster than ever.
So, don’t wait. Pick up your phone, create your first Reel, and start building your brand today!
FAQs
1. How can Instagram Reels help my business grow?
Instagram Reels increase visibility by reaching people beyond your followers. They help showcase products, build brand awareness, and attract new customers organically.
2. How often should I post Reels for better growth?
Posting at least 3–4 Reels per week is ideal. Consistency helps you stay visible and improves your chances of going viral.
3. What type of content works best on Instagram Reels?
Educational tips, behind-the-scenes clips, product demos, trending challenges, and customer testimonials perform really well because they entertain and add value.
4. Do hashtags still matter in Instagram Reels?
Yes, hashtags help increase discoverability. Use a mix of trending and niche-specific hashtags to reach the right audience for your business.
5. Can small businesses grow with Instagram Reels without ads?
Absolutely! Many small businesses have grown organically through Reels. With original, engaging, and consistent content, you can attract new followers and customers without paid ads.
About the Author
