How to Train Google’s Ai to Send Your Customers
July 21, 2025
Seo Services

Google’s new AI feature is quietly stealing the most valuable moment in search right when customers are ready to decide. Here’s what no one’s saying. You can rank on page 1 and still lose. Why? Because if your brand isn’t being cited in those Ai generated results, you’re invisible. You’re not in the conversations. Google is no longer just a list of links. It’s a curated answer engine. And those answer they’re being pulled from content the algorithms trust. So, this isn’t just SEO anymore. This is to train Ai to recognize your brand as a source. It’s Called GEO, Generative Engine Optimization. And if you understand how to reverse engineer it, you’ll not only own visibility, you’ll build brand authority while your competitors panic about traffic drops.
Table of Contents
1. The Questions-based Search Explosion
Most people think Google Ai features are shrinking traffic and that’s killing Seo, but that’s the wrong way to look at it. So, what’s actually happening? Google is becoming more like Chatgpt, and people are typing in full-blown questions more than ever. In fact, questions-based searches have exploded from 38% to 87% in just 8 months. Why did this spike? Because this AI feature is making google way more useful.Consumers have gotten a lot more sophisticated since chatgpt hit the scene. They’re not typing in basic keywords anymore.
They’re asking real questions and expecting full answers right on the search page. But here’s the bigger shift no one is talking about. Daily google searches have jumped from 8.5 Billions to 13.7 Billions. That over 5 trillion searches a year and climbing. Its not that more people are online.
2. Where Ai Overviews Show Up
Now, here’s where most marketers get it completely wrong. They think AI overview is taking over every search, but the data tells a different story. Most Marketers are freaking out about Ai Overview, but they haven’t looked at the data.
We broke down Google’s Daily Search Volume into Four Types:
- Informational: Informational Searches 50% of Google and Ai Overviews show up 45.9% of the time there.
- Navigational: Navigational Searches like facebook login or just hubspot pricing make up 34.6% of all Searches, but Ai Overviews show up only 1.5% of those. Because users know where they want to go.
- Commercial: Commercial Searches like best crm for agencies make up just 14.8% of the search volume. But Ai Overviews appear on 17.8% of those.
- Transactional: Transactional Searches ready to buy, they make up only 8% of the total volume, But Ai overviews show up 6.1% of the time on those keywords.
So what does this tell us?
Ai Overviews are showing up exactly where intent is the highest when people are researching, comparing, or about to make a decision. If your content isn’t being pulled into those summaries, you’re not just missing on traffic, you’re missing the exact moment your customer is choosing.
3. Google’s Ai Mode is a Whole New Search Experience
If Google’s Ai Overview is the appetizer then Ai mode is a full course meal. Most people are still trying to wrap their head around AI overviews, but they haven’t seen what’s coming with Google’s AI mode. This isn’t just a feature. It’s a whole new search experience. Here’s what makes Ai mode different. It replaces the search results page with a full-blown Ai conversation. It answers multi-part longtail contests instantly. It pulls from sources you can’t always see and often doesn’t link back. And it’s trained to behave more like a research assistant than a search engine.
In Traditional SEO, you have visibility and control. You could see what people searched for, what keywords you ranked for,what pages were showing up. But in AI Mode, you type in one question and behind the scenes. Google runs 10,20, even 30 hidden sub searches using something called query fanout technique. Each subquery is like a separate Google Search. The AI runs silently in the background to build its answer.
4. The Brand-Discovery Reality
SEO isn’t just a conversion channel anymore. It’s a brand discovery channel. We ran the numbers. 90% of consumers say that the first time they ever hear about the company is through an organic google result. But here’s the twist. Only 5% of those people actually buy at that moment.
So what happens to the other 14%? They bounce into your email list, into your adfunnel, your social content or even back to your brand weeks later through word of mouth. That’s why I compare modern SEO to a Billboard on the freeway or a sponsor logo on a formula 1 car. People see you, they recognize you, remember you, and when the tinting is right, then buy. And here’s a real kicker.
Google’s Ai search Features site brands the same way a news anchor sites trusted sources. If Ai Drops your name in that summary, you’re suddenly front of mind without even getting a click.
Conclusions
Google’s AI isn’t just showing links anymore—it’s choosing trusted brands to give direct answers. To stay visible, you need to train Google’s AI to trust and feature your content. This is called Generative Engine Optimization (GEO). It’s not just SEO now, it’s about showing up at the exact moment when customers are ready to act.
F.A.Q
What does it mean to train Google’s AI to send traffic to my business?
It means optimizing your content so Google’s AI trusts it and shows it as a direct answer to users—bringing you more visibility and leads.
Is this different from regular SEO?
Yes! Traditional SEO is about ranking links. GEO (Generative Engine Optimization) is about training AI to pull your content as answers in search, voice, and chat results.
How do I start training Google’s AI for my business?
Start by creating clear, useful content that answers common customer questions, uses structured data, and aligns with AI-friendly formats like FAQs, lists, and summaries.
Why is GEO important for future marketing?
Because people are now getting answers directly from AI like Google SGE, not just clicking links. If your content isn’t AI-optimized, you’ll miss out on high-intent traffic.
Do I need technical skills to do GEO?
Not really. Anyone can begin by focusing on content clarity, using schema markup, and building topical authority. With the right tools and strategy, GEO is totally manageable.
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About the Author
Satyam Gupta
Hi, I'm an SEO specialist with expertise in driving organic traffic, optimizing websites, and enhancing online visibility through tailored strategies, keyword research, and content optimization techniques.