1. Offer

There’s often a debate in the marketing world: should you focus on your product offering or your target market first? The truth is, if you have a new product or service idea, you must validate it first. Conduct basic market research to find your ideal customer group—people who truly need or want what you’re offering. When your offer solves a real problem, marketing becomes much easier.

2. Setting Goals

When setting marketing goals, many businesses aim for unclear or misaligned outcomes. Some do marketing just because they think they should, not because it’s linked to a clear objective. Avoid setting goals just to “do some marketing.” Instead, focus on impactful goals like building a community, increasing engagement, boosting brand awareness, or driving revenue.

3. Target Market

Your target audience is the core of all successful marketing. Every ad, email, piece of content, and campaign should be shaped around the specific needs, wants, and behaviors of your ideal customers. Understanding your audience deeply helps you create messages that resonate and convert.

4. Miracles & Miseries 

Business is a mix of unexpected wins and tough lessons. Sometimes a viral video or a random connection can create a miracle moment that boosts your brand. But more often, it’s the challenges and failures that teach you resilience and refine your strategy. Embrace both experiences—they shape your growth and give your business strength, character, and direction.

By welcoming both, entrepreneurs gain a greater appreciation for risk, reward, and the human aspect of commerce. When we learn from our miseries, we do not create the same mistakes not just for ourselves but also for others; when we learn from our miracles it opens the door for us to be even more receptive to offerings. And in that balance, business grows the number of its dollars as well as its character and intention.

5. Present & Active

Being present in your business doesn’t just mean posting on Instagram or Facebook. True presence is about active participation where it counts: attending networking events, following up quickly with emails and calls, meeting clients in person, and listening to customer feedback. These real-world efforts build trust, credibility, and long-term relationships without relying solely on social platforms.

When a business is seen as helpful, trustworthy, and easy to reach in real life, it builds stronger relationships and trust. Good customer service, clear communication, and being involved all help a business grow naturally through happy customers and word-of-mouth—without needing social media.

6. Content type

Different content types play key roles in growing a business by connecting with audiences in various ways. 

• Text content like blogs and articles—especially long-form—helps build trust, improve SEO, and show your expertise on topics your audience cares about. 
• Audio content, such as podcasts, lets people connect with your brand while multitasking. 
• Short-form videos, like reels or TikTok, are great for grabbing attention quickly and boosting engagement. 
• Infographics and diagrams make complex information easier to understand and share. Using the right mix—especially long blogs for depth and short videos for reach—helps businesses inform, attract, and convert customers more effectively across platforms.

7. Email

Email is one of the most powerful tools in business because almost everyone uses it. Unlike Instagram or Facebook, which not everyone checks daily or even has, email is a common and professional way to reach people directly. It’s great for sending updates, offers, newsletters, and personal messages. With email marketing, businesses can build strong customer relationships, keep people informed, and drive sales—all without needing to rely on social media platforms. It’s easy to use, cost-effective, and works for nearly every type of business.

8. Funnel & CLV ( Customer Lifetime Value )

In business, most people won’t follow, like, or buy right away—and that’s normal. That’s why creating a marketing funnel is so important. A funnel helps guide potential customers step-by-step—from awareness to interest, then to action—making it easier to build trust over time. It helps you focus on the few who do convert, instead of expecting everyone to buy instantly. 

At the same time, knowing your Customer Lifetime Value (CLV) helps you understand how much a customer is worth in the long run. This allows you to invest wisely in marketing—even if someone doesn’t buy today, they might become a loyal customer tomorrow. By combining a smart funnel with CLV planning, you can create a strategy that’s realistic, sustainable, and built for long-term success.